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Is ClickBank Worth It Anymore?

by Stefan Dyke on October 28, 2008

With so many people out their telling you how you can make money online one of the common threads is that Clickbank is the place they tell you to go for products. But can you still make money using products from Clickbank? Many people can run into trouble by simply picking what appears to be [...]

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What’s The Best Free Ebook…

by Stefan Dyke on October 27, 2008

…That You Have Ever Read? I’m curious to find out how many people make use of the many free ebooks that are scattered around the Internet these days – and once they’ve dowloaded these free ebooks, how many people actually find them to be useful? Many top marketers will give away free ebooks in an [...]

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In Conclusion…

by Stefan Dyke on October 22, 2008

This is the final part of our series on effective advertising, if you missed part eleven you can check it out here: “Takeaway Selling To Increase Urgency” Great copy is made, not born. It is derived from proven test results designed to do one thing and do it well: sell. Effective advertising doesn’t always use [...]

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Write It Down…

by Stefan Dyke on October 21, 2008

Just a quick post today, but I think it’s a useful piece of advice to follow. Make sure you can write your ideas down no matter where you are or what you are doing! Think about how many times you’ve had an idea that you’ve thought you could run with, only to discover that when [...]

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Takeaway Selling to Increase Urgency

by Stefan Dyke on October 20, 2008

This is part eleven of our series on effective advertising, if you missed part ten you can check it out here: “The Structure Of AIDAS” When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally [...]

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The Structure Of AIDAS

by Stefan Dyke on October 17, 2008

This is part ten of our series on effective advertising, if you missed part nine you can check it out here: “Write To Be Scanned…” There’s a well-known structure in successful sales letters, described by the acronym AIDA. AIDA stands for: Attention Interest Desire Action First, you capture your prospect’s attention. This is done with [...]

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Write To Be Scanned…

by Stefan Dyke on October 15, 2008

This is part nine of our series on effective advertising, if you missed part eight you can check it out here: “The More You Tell, The More You Sell” Your layout is very important in a sales letter, because you want your letter to look inviting, refreshing to the eyes. In short, you want your [...]

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