So you’re marketing online, using Adwords, writing articles, building a list and it’s all going well. But, how many streams of income are you working on? Do you have one product that you are marketing well and making good sales on? Or do you have a number of different products or affiliate programs that you’re [...]
Read MoreThis is part eight of our series on effective advertising, if you missed part seven you can check it out here: “The Headline” The debate on using long copy versus short copy never seems to end. Usually it is a newcomer to copywriting who seems to think that long copy is boring and, well…long. “I [...]
Read MoreThis is part seven of our series on effective advertising, if you missed part six you can check it out here: “The Unique Selling Proposition (USP)” If you’re going to make a single change to boost your response rate the most, focus on your headline (you do have one, don’t you?). Why? Because five times [...]
Read MoreThis is part six of our series on effective advertising, if you missed part five you can check it out here: “Incoporating Proof and Believability” Also known as the unique selling position, the USP is often one of the most oft-misunderstood elements of a good sales letter. It’s what separates your product or service from [...]
Read MoreThis is part five of our series on effective advertising, if you missed part four you can check it out here: “Pushing Emotional Hot Buttons…” When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. Because if there’s any doubt in his mind, [...]
Read MoreThis is part four of our series on effective advertising, if you missed part three you can check it out here: “Emphasize Benefits, Not Features…” This is where research really pays off. Because in order to push those buttons, you need to first know what they are. Listen to this story first, and I’ll tell [...]
Read MoreThis is part three of our series on effective advertising, if you missed part two you can check it out here: “Focus on Them, Not You…” What are features? They are descriptions of what qualities a product possesses. The XYZ car delivers 55 miles per gallon in the city. Our ladder’s frame is made from [...]
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